If you’re anything like the business owners I work with, you’ve probably felt the frustration of spending your time and energy on marketing that never quite sticks. You post, you show up, you disappear for a week because life got full, and it feels like you’re always starting over. Marketing that only works when you do is a hard way to run a business, especially when you’re already carrying a full life.
Jackie, a Pelvic Floor Physical Therapist and mom of two, was ready for something more sustainable. This is a real Pinterest case study of the year we spent building visibility that keeps working in the background, so she could focus on her patients and her family instead of her feed.
Meet Dr. Jackie
My client Jackie is the founder of Dr. Jackie Joy Pelvic Floor Physical Therapy, a boutique clinic in New Orleans. She specializes in pelvic floor health for women across the motherhood journey, from fertility through pregnancy and postpartum recovery.
Alongside her in-person clinic, Jackie supports patients out of state through virtual appointments and offers several self-paced digital programs.
Where the Partnership Started
When Jackie and I first met, she knew she wanted to diversify her marketing with organic strategies that didn’t keep her online at all hours. As a busy mom of two running a PT practice, she was already stretched thin — creating content for Instagram, building out digital programs, and trying to enjoy her life outside of work.
Jackie already had a Pinterest account and plenty of blog posts to work with. She was creating pins here and there, but without following a consistent, strategic pinning schedule.
She also knew she didn’t have the time to learn Pinterest strategy herself, let alone implement it consistently enough to see real results. After we spent time talking through her business goals on our discovery call, she decided to move forward with my Full Service Pinterest Management Package, a done-for-you service. We started with a complete audit of her existing account so we could see what was already working and where there was room to grow.
Her monthly numbers before we began:
- Impressions: 8,730
- Engagements: 690
- Saves: 137
- Outbound clicks: 209
The Pinterest Strategy
Weeks 1 to 4
The first month was all about laying a strong organic foundation — optimizing her account for long-term visibility and steady traffic. That meant strategic keyword research, SEO updates to her existing boards, and a gradual rollout of fresh, search-optimized pins tied to her evergreen content.
This foundation phase had three goals:
- Build a profile rooted in keywords and interest targeting for sustainable marketing
- Ensure her existing content was easier to discover through search
- Send high-quality traffic to her website, blog posts, and lead magnets
Because Pinterest is a search engine, much like Google, it relies on keywords (the exact words people type into the search bar) to categorize content and show it to the right audience. In Jackie’s case, that audience was women who were trying to conceive, pregnant, or postpartum, searching for help with things like:
- Prenatal exercises
- Birth prep exercises
- Pelvic floor health
- Fertility advice
- Safe postpartum exercises
During this phase, I created 14 new boards optimized around that keyword research, and updated her profile name and bio to reflect the keywords specific to her niche.
Weeks 5 to 12
With the foundation in place, we moved into monthly management, the heart of the Full Pinterest Management Package. This is where the steady, behind-the-scenes rhythm began: choosing specific blog posts to pin to, designing custom Pinterest graphics, writing keyword-rich pin titles and descriptions, and scheduling everything out gradually.
These were Jackie’s Pinterest Analytics the first month we started implementing a keyword strategy and consistent pinning.
These were her analytics during month 3 of consistent pinning and using keywords that her target audience was searching for.
Weeks 13 and Beyond
From there, her Pinterest marketing settled into a consistent monthly cadence. Over the year, that looked like:
- 34 SEO-optimized boards built across her four content pillars: postpartum, pregnancy and birth prep, pelvic floor health, and fertility
- 240 custom-branded pins linking to her evergreen and seasonal content
- 1,400+ fresh static pins, published at a steady 4 to 5 per day
- Monthly analytic reviews to determine what was working and if strategy needed to adapt
Pinterest Results Over One Year
Over twelve months, Jackie’s Pinterest grew steadily across the board:
- 5,700 outbound clicks to her blog, offers, and lead magnets
- 311,000 impressions and a total audience of 164,000
- Monthly outbound clicks grew from 209 to 576, a 176% increase
- Monthly impressions grew from 8,730 to 24,310, nearly tripling
- Pinterest drove almost half of her organic social traffic, nearly matching Instagram
What This Meant for Jackie
Jackie’s Pinterest marketing was working for her in the background while she focused on the heart work of her business — caring for her patients and pouring her creative energy into new digital programs.
While I handled the strategy, pin creation, keyword research, and scheduling, Jackie was able to use her time to create more short-form content, launch two brand-new digital pelvic floor programs, travel, and spend time with her family.
Here is what she had to say about working with me:
“It has been such a relief to know my backend is running smoothly and being nurtured when I’m so busy doing client work and growing my online presence. Thanks to Haley, I was able to go on vacation for a week and, for the first time, literally not have to do any work.”
– Dr. Jackie Joy
Why Pinterest Rewards the Long Game
Unlike Instagram, which rewards instant engagement and quick trends, Pinterest rewards strategy and consistency. Because it’s a search engine, pins Jackie published a year ago are still driving traffic to her blog today.
What This Could Look Like for You
This Pinterest case study shows that Jackie’s steady growth wasn’t the result of spending more time online. It was the result of a strategy working quietly in the background, month after month. That kind of visibility isn’t reserved for people with endless time to post. It’s built slowly and intentionally, and it can absolutely be built for your business.
Steady, search-based visibility is possible for you too. If you’d like to see what that could look like for your business, you can explore my Pinterest management services.
