Real-life results my clients have experienced, from trusting me to care for the backend of their businesses. 

A peek into the meaningful support happening behind the scenes

HALEY BENNETT’S VIRTUAL ASSISTANT PORTFOLIO

Jackie is a pelvic floor physical therapist who specializes in supporting women along their motherhood journey, from fertility through pregnancy, postpartum, and beyond. She runs a boutique clinic, creates digital programs, and is raising two toddlers.

Pelvic Floor Physical Therapist

  • 5,700 outbound clicks to her blog, offers, and lead magnets
  • 311,000 impressions and a total audience of 164,000
  • Monthly outbound clicks grew from 209 to 576, a 176% increase
  • Pinterest drove almost 50% of her organic social traffic, nearly matching Instagram

the results:
July 2025 to July 2026

Pinterest Management & SEO Blogs
services provided:

While her Pinterest worked in the background, Jackie built two brand new digital pelvic floor programs (the kind of work only she can do), ran her clinic, and traveled with her family.

What It Made Room For

"It has been such a relief to know my backend is running smoothly and being nurtured when I'm so busy doing client work and growing my online presence. Thanks to Haley, I was able to go on vacation for a week and for the first time, literally not have to do ANY work."

—Jackie R., Dr. Jackie Joy Pelvic Floor Physical Therapy


Read the case study

Elia is a meal prep coach and in-home personal chef in NYC. Her mission is to break down the barriers around meal prep and teach people skills that make meal prep feel doable and fit their real life.

Elia wanted more organic traffic to her website. Her heart work was with the families she cooked for, and she didn't have the time to learn Pinterest strategy or dig into SEO blogging.


Meal Prep Coach & In-Home Personal Chef

  • 9,550 outbound clicks to her blogs, her meal prep course, and her digital offerings
  • 443,000 impressions and a total audience of 310,000
  • Her summer meal prep blog now ranks #6 on Google, with her content appearing in AI search results

the results:
May 2025 through January 2026

Pinterest Management & SEO Blogs

services provided:

While her Pinterest and blogs brought organic traffic to her offerings, Elia was able to take a step back from constantly hustling on Instagram and instead focus her time and energy on her clients and on creating new meal coaching services to grow her business. 

What It Made Room For

Thanks to my amazing Pinterest manager (hi, Haley 👋), I've been able to take a step back from the hustle of Instagram and redirect that energy into Pinterest—where my content can live longer, work smarter, and reach the right people without the constant scroll. And let me tell you, my Pinterest page is definitely pinteresting…and I'd love for you to follow me there, if that's your thing!

This shift has opened up space to focus on my clients that I love and space to actually grow my business, without burning out in the process.

—
Elia W., Feed Your Sister

Read the case study

Pinterest Growth Over 9 Months!

Summer meal prep blog ranking 6 on google search

Pinterest pin designs

Eden writes SEO blogs for her clients. Her expertise is the strategy, research, and writing. Everything after it- the uploading, the formatting, the links- was eating the time she needed for her heart work.

Eden is an SEO writer herself. She knows exactly how this work should be done, and she trusts it to me.

Backend & Admin Support

SEO Blog Writer

  • 180 blog posts uploaded, formatted, and published
  • Broken links caught and fixed 
  • Documents and systems organized, so nothing has to live in her head anymore

the results:
In 6 months:
services provided:

By outsourcing the backend blog uploads and general admin that were filling her days, Eden could return to her heart work: the SEO strategy and writing she specializes in.

What It Made Room For

"Working with Haley has been one of the best business investments I've made. I can confidently hand over any project to her, knowing she will take care of it. She cares about my business and clients as much as I do, which is invaluable to me."

—Eden S., Maven Made Copy

Kelly is a lymphedema therapist with a practice, a YouTube channel, multiple social accounts, digital programs, and digital guides. She came to me in the fall of 2024, right before her maternity leave, and needed to know it would all keep running without her.

Backend & Admin Support

Cancer Rehab & Lymphedema Physical Therapist

  • Her inbox, managed daily, before her leave and every month since
  • YouTube videos uploaded and social content scheduled across her platforms
  • Community questions in her Facebook group and on YouTube answered with the same care she'd bring herself
  • An Airtable system built from scratch to house her blogs, videos, affiliate links, and digital guides in one place

the results:
Since October 2024:
services provided:

More than anything, my support with behind-the-scenes projects and recurring monthly general admin tasks has given Kelly her presence back. During her maternity leave, that looked like being with her new baby instead of her inbox. In the year since, it's looked like time with family, space to create new digital programs for her patients, and room to focus on the hands-on care at the center of her business.

What It Made Room For

"I'd been searching for help for over a year, talking to multiple VAs and going through that whole interview process, and I hadn't found anyone who felt like the right fit. I got a lot of nos. When I met Haley, I knew after our first conversation that this was a yes. It has turned out to be an even stronger yes than I could have hoped for."

—Kelly S., Cancer Rehab PT

airtable social media content calendar

airtable content hub

Hi, lovely!

I handle your Pinterest strategy, optimize your blogs, and take care of the backend of your business so that you can get back to your life. 

Because with the right support, it’s absolutely possible to have a successful business while also enjoying unhurried mornings, taking spontaneous day dates, and prioritizing being present to enjoy all the beautiful mundane moments in your life.

Virtual assistant on a mission to help you have more white space in your calendar.

I'm Haley.

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